Discover Tokyo James’ Spring Summer 2018 Campaign Titled ‘The African Cowboy’

Nigerian-British eponymous menswear brand Tokyo James debuts its latestSpring Summer 18 campaign tilted ‘The African Cowboy’. BellaNaija Style had the pleasure of chatting with the brand’s creative director.
On the inspiration behind this African Cowboy collection and the brand’s price points;
I”t’s not easy being African, to identify as African is to identify with struggle its understanding the true meaning of a fighting spirit. So Africa inspired this collection and what it means to live in modern-day Africa
My pieces are quite affordable the price point depends on the range. We have the “Tokyo James Man” line which is at a higher price point than the “Tokyo James Black Label.” For the Tokyo James Black Label, our suits start from N95,000″ Read more on BNS . The campaign that starred models Max Van der Lecq of Full Circle Models, Francois Viljoen, Thorne Fisher & Nkosi B of 20 Models management, was photographed by Anika Molnar while Gavin Mikey Collins handled styling and Diana Asherson makeup. Photo credit: Tokyo James

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